Hello Nature - Business and Pleasure on the High Coast

Since the dawn of time, humanity has been dependent on nature to provide us with food and shelter. And even as our civilization is becoming increasingly advanced, we still rely on nature to provide the basic building blocks: everything we eat is still grown or farmed on earth, and while we have invented and produced a myriad of exotic products, they are all built with materials found in nature. However, over the last few centuries, people have become increasingly distant from the wild. Before the industrial revolution, only 3% of the world’s population lived in cities. Today - only 250 years later - more than 50% live in urban areas. It represents a physical, as well as a mental, detachment. The majority of the world’s population is no longer connected to nature in the same way as in the past.
This detachment affects both parties: on the one hand, the population living in cities misses out on the positive impact nature has on both mental and physical health - a multitude of scientific articles highlight the benefits of spending time in the green outdoors.
On the other hand, when being less involved, people also tend to become less considerate. While humanity’s negative impact on the environment increases, the concern about our planet declines. In the long run, this is a crucial contributor to climate change, affecting the entire planet.
It has become time to reconnect to nature, and to highlight the relationship between humanity and the rest of the planet. Hello Nature invites you to find a way of re-introducing nature into people’s consciousness. But rather than by focusing on the negatives, it should be about highlighting the positive aspects of the environment to awaken people’s curiosity and interest.