Electrolux Design Lab 2010 invites global undergraduate and graduate industrial design students to create home appliances that consider shrinking domestic spaces. Your ideas will shape how people prepare and store food, wash clothes, and do dishes in the homes of 2050 when 74%* of the world’s population are predicted to live in an urban environment. Growing populations living in concentrated areas dictate a need for greater space efficiency. This year, special consideration will be given to designers that submit a design within the context of a range or suite of solutions/appliances. Your design ideas should address key consumer requirements; being green, adaptive to time and space, and allowing for individualization.