A stylish & sculptural piece of garden furniture with breakfast thrown in!

The nogg is a modern chicken coop in the shape of an egg. It has been designed sculpturally to enhance and compliment it's surroundings. The nogg houses from 2-4 chickens, is fox proof, made from a sustainable and durable cedar wood and has been crafted by hand in the UK. The nogg transcends ideas of what a chicken house usually looks like. It is designed to encourage domestic farming while adding a touch of playful elegance. The nogg sits beautifully in any garden, urban or rural environment aiding and advocating the provenance of homegrown foods. Domestic chicken keeping has become a huge trend which is a great testament to their personalities as well as providing the freshest of breakfasts! Chickens make great pets and deserve an apt home.

The nogg is an enterprising collaboration between furniture designer and engineer Matthew Hayward and Creative Director Nadia Turan. It is a great example of how a random thought became a reality when a number of friends and relatives were excited about keeping chickens. We decided to come up with an alternative chicken coop and a brand that would surprise and delight us just as much as those first fresh eggs will. It wasn't long before we thought of the shape and design details and after an arduous, stressful year the nogg (prototype 01A) hatched.


THE DESIGN

Engineered and crafted by hand in the UK the nogg is made from strong cedar wood which is fresh scented and naturally resistant to bacteria. Stainless steel trimming, locks & fasteners and the elevated glass dome gives the nogg a contemporary feel and is reassuringly safe and durable. It is Matthew Hayward's ability to mix precision engineering with his innate empathy for materials and craftsmanship that makes his work quietly brilliant and makes this a beautiful and unique object above and beyond being a pretty cool chicken house!

There are many challenging design features encompassed in the nogg. The doors have been created with a stainless steel frame and ribbing to combat the possible effects of the elements. The innovative glass top twists and lifts to aid ventilation and is just one of the details that really elevates the idea of what a domestic coop can be. The nogg sits on a concrete base fastened with stainless steel rings that keeps it damp proof and stable.


THE BRAND

The brand has been developed by Nadia Turan who has used hand drawn illustrations combined with graphic elements to bring the nogg and those quirky chickens to life. The brand and overall concept portrays a fun sense of humour and belies a fastidious attention to what transpired to be a feat of innovative design and engineering solutions.

The nogg has been hatched on a fascinating plot belonging to Matthew. It is a cottage and grounds that sits among a chicken farm, cow fields, even a castle and sits on the edge of Luton airport’s runway strip! Matthew designed and built his own workshops and has engineered and constructed the machinery required to hold and build the nogg. His steadfast and almost fanatical adherence to hand made and traditional methods extends to the beautiful studio he built in his garden to use specifically for the nogg.


THE SPEC

Safe: Fox proof locks, latches and fixtures.
Ecological: Hand made from Cedar wood the nogg has a naturally fresh scent and is naturally resistant to bacteria
Easy to clean: With a large hatch there is easy access to the removable base tray inside.
Durable: Cedar wood was chosen for it’s strength and durability.
As the nogg weathers it will get better with age.

Name: nogg (Prototype 01A)
Designed by: Matthew Hayward and Nadia Turan - www.nogg.co
Engineered & hand made by: Matthew Hayward
Date: September 2010
Materials: Sustainably sourced Cedar wood, 316 stainless steel, glass & concrete base
Size: Height - 1.2 m x widest diameter - 80cm