The purpose of the branding competition is to choose, on the basis of comparison of submitted creations, the best entry by a participant capable of creating the most suitable project in fulfillment of the organizer’s requirements as laid down in the Competition Brief.
The ambition of the competition is to select an integrated branding proposition of the Centre for Promotion of Science, located at the Block 39 in New Belgrade, as logical next step after the successful finalization of the preceding architectural competition. The success of the international architectural competition has presented a huge boost for the realization of this project in Serbia.