A World Center For Extreme Tourism in Oymyakon (RU)

The “Oymyakon-Pole of Cold” tourist cluster, with its center in the village of Oymyakon, attracts tourists from all over the world by extremely low temperatures. The main infrastructure of the cluster is focused on an audience of fans of comfortable adventures. The main stream of tourists stays during winter, but the infrastructure of the cluster is designed for year-round use.

Oymyakon’s new brand design is steeped in images of ice, snow, the mythical bull, and the northern lights. These images are broadcast in architectural constructions, small architectural forms, elements of navigation and graphic design. As part of the development of the village mas-ter plan, it is planned to create new public spaces, and construction of urban facilities for residents and tourists, including a multifunctional complex with a hotel, restaurant, museum and theme park. It is planned to develop the engineering infrastructure in a comprehensive manner, and to lay new routes for all engineering networks.
It is planned to build a park and embankment with wooden decking, warm pavilions and observa-tion platforms. It is planned to place a bathing complex and a boat station on the quay. It is also planned to renovate facades of existing residential buildings as part of the design code.

The project shall be executed in 3 stages. 30% of the funding will come from the local budget, while some other prospective sources include outside investors. Involving the federal budget and the Sakha budget may also be considered.

The project will potentially expand the target audience from 3,000–5,000 to 50,000-70,000 people. At the end of the third stage, the tourist flow will have grown by 10,000 people. This will lead to an increase in the number of jobs in the service sector, and small business development in the region.