Archhive-Books' Portable Reading Rooms

'Floating Books' makes use of gas-filled balloons to generate a new type of urban landmark that can be easily transported through a city. The structure demands attention - it is other-wordly and ephemeral, and the designer is clearly attempting to attract people to this urban element as a means to generate interest in the books it carries. The intention of the project is admirable, though the jury questions its ability to be implemented in a sustainable way.