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The
City of Orange is seeking to engage suitably experienced consultants from
a single firm or consortium (The Consultant) to deliver a FutureCity
Strategy. This strategy will become the defining document through which
the city centre will be repositioned over the coming decades. It will set
out the broad vision and aims of the city centre that will be delivered
over the long term through major projects and initiatives, as well as
providing detailed direction for the day-to-day decisions that are made
on minor adjustments and design details. It is critical that all components
of change in the city centre, from the big picture, long-term macro moves
right through to the micro adjustments that are delivered through minor
works and individual actions are done in a co-ordinated fashion, and are
all working towards an agreed goal. In this way, the desired changes can
be achieved, and the solutions can be additive, whereby each new
initiative can learn from the previous ones, and the best result can be
achieved.
The Strategy will provide a means to review and confirm development
towards its goal, or adjust accordingly by the following statements and
criteria under the headings of Vision, Aims and Outcomes.
The Vision
The vision for the City core transformation is to create a space for the
region for the next 50 years where our community and businesses will
thrive and employment will grow. The core will be brim full of services,
shops, open space, innovative businesses and cultural/recreation spaces
for a contemporary, intelligently enabled, growing City that respects its
history, heritage, environment and visual identity.
As the first point of contact for visitors and investors, Orange will
present as an innovative, connected, globally oriented community and
business environment that is a catalyst for new investment and job attraction
across the local government area.
The concept for the project is to build a Regional City Leading Strategy
and Design for the City core, layer by layer, interactively moulding the
layers towards an integrated and cohesive urban design, one which remains
dynamic and responds to both the challenges and opportunities that are
Orange.
Aims
To facilitate this vision and concept, the FutureCity Strategy should aim
to deliver a well utilised, dynamic place that is the focus of the Orange
community and supports business attraction, environmental sustainability
and jobs growth for decades to come. The City of Orange has identified a
number of layers or components of the plan to be incorporated into the
project, which include:
� The humanistic design of the space and the physical elements in the
space to create a fulfilling affect within users to the amenity of the
City core.
� Modern, responsive and scalable technically enabled features for City
core users to fit the modern lifestyle, as well as intelligent,
data-based management information to streamline the CBD for users.
� Day and night time economy elements fully integrated into design and
strategy to build upon the thriving hospitality and retail sector of
Orange inclusive of the needs and expectations of all users.
� Contemporary, efficient and environmentally sound infrastructure
elements/layers.
� Research, analysis and strategy/design responses to contemporary
challenges to retailing, incorporated into the design as well as other
risk responses.
� Contemporary design both respecting and incorporating the history of
the Indigenous people in the area and the stock of heritage elements and
streetscapes within the City core, of which Orange is very proud.
� Incorporating local materials into the built fabric of the City core,
particularly hard landscaping elements.
� A showcase of art, events, culture and celebration opportunities.
� The relationship between the City centre and adjacent business (current
and future e.g Old Orange Hospital site), and northern and southern
retail and services precincts.
Outcomes
In order to evaluate whether we have achieved what we set out to do, we
need to describe the key attributes our City will have as a result of
this planning strategy. The outcomes will be subject to the outcomes of
community consultation already undertaken but might include:
� Improved community satisfaction and use of our City because of its
enhanced amenity, design, services and convenience;
� Our City centre responds effectively to the diverse needs of different
groups such as young people, older people, migrants and Indigenous
people;
� Our City centre defines and facilitates Orange's ambition for growth in
jobs, inbound investment and economic diversification;
� Our City is recognised leader in technology, sustainability, health and
liveability;
� Our City enhances our reputation as a tourist destination.
Consultant Team
The scope of this project will require a broad spectrum of professional
skills to complete. The time frame available necessitates that the
consultant team be a highly integrated, able to work cohesively and
liaise effectively with relevant Council staff, materials and resources.
To this end, the successful firm or consortium should be built around a
tight central team, ideally focused on the key expertise of:
� Urban Design and Master Planning
� Landscape Architecture
� Place-making and Public Domain Activation
� Economic Development and Cost-Benefit Analysis
and include a support team comprising specialist expertise required for
specific inputs at appropriate stages or activities throughout the
program. These support members would be from fields such as, but not
limited to:
� Smart City Initiatives
� Communications and Stakeholder Engagement.
� Traffic Planning and Parking
� Environment and Sustainability
� Lighting and Services
� Heritage and Conservation
� Engineering
The Consultant's proposed Project Director may be from any of the
disciplines in the central team, but critically must have exemplary
management capability demonstrated through the successful delivery of
other relevant projects. The extent and stage of involvement in the
development of the City Core Strategy by all, or any of the skills
identified above will be a matter for the Consultant to propose in their
methodology, outline in their program and allow for in the tender fee.
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