Iconic Awards 2015

Our initial question was to «design» this industrial project located 5 meters from Paris’s eastern ring road, and make it fit in the new Bruneseau North urban district at the end of ZAC Rive Gauche’s large development area. At one stage, we had one weekend to design a whole new project. That called for a bold and minimal concept. Each element of the program is inserted in one of the five different silos. The building has transformed into a unique work space, dedicated to the material it contains: the silos, the stair tour, the offices, the quality control center and the ground, are all made of concrete.
One becomes instantaneously overwhelmed by the mass of the project. It is alive, with bodies rising from the ground and attracting each other into one unique place.